Voice AI · Morocco
An AI voice agent in darija for your business in Morocco
When a customer calls in the middle of service, your team does not always have a free moment to answer. Sotiby lets you set up a phone reception that speaks Moroccan darija, answers from the information you hold about your business, and uses the tools you have switched on.
Listen to the darija voice samples or tell us about the calls you receive.
What is an AI voice agent?
An AI voice agent, also called voice AI, a voicebot or a callbot, handles a request spoken out loud during a call. The caller uses their own words. The agent draws on your instructions, your opening hours and your catalogue to put an answer together, then looks a tool up when the request requires it.
The benefit is concrete: answering a question that comes up every day, checking availability or taking an order while your team looks after the customers in front of them. The quality of that reception depends on the information you supply and on the scenarios you test before publishing.
Why Moroccan darija matters on the phone
Darija maghribiya, or الدارجة المغربية, is the language of a great many everyday exchanges in Morocco. A single request can move between darija and French: an opening time, an address, a product, a booking. A phone reception worth having has to follow that way of speaking, and the vocabulary of your own trade.
With Sotiby you choose the voice, write the instructions and try out the questions your customers really ask. The audio samples give a first impression; testing your own agent is what lets you check product names, amounts and the phrasings that matter to your business.
What Moroccan businesses use it for
Restaurants: answering on the menu and taking an order
Enter your menu, your opening hours and your service conditions. The agent can answer questions about the menu and take an order with the tools you have configured. Test the different names your dishes go by, the quantities and the details a delivery needs before you publish. This case is covered in full on the page about answering a restaurant phone.
Appointment-based businesses: checking availability
For a salon or a service business, the agent can read the slots your calendar offers and book an appointment according to your rules. Define your services, how long each one takes and what the agent should ask the caller, so the booking your team receives is one they can actually work with. See how a voice agent books an appointment.
Retailers: answering from your catalogue
Questions about opening hours, products or collection terms come up constantly. Your agent uses the information you enter and the tools you allow. Keep that information current, and write a clear rule for the moment the answer is missing rather than letting the agent improvise. For a line that takes a lot of calls, an AI switchboard replaces the touch-tone menu.
A WhatsApp AI agent and a phone call are two different things
A WhatsApp AI agent replies to messages on WhatsApp Business. A voice agent carries a conversation during a phone call. The channel, the conditions for switching it on and what the customer expects are all different, even though both draw on the same information about a business.
What this site describes is inbound calls in darija in Morocco. For a WhatsApp messaging project, contact Sotiby to check what can be switched on for your business. WhatsApp calling is not part of what is offered here. The audio samples illustrate scenarios and are not, on their own, confirmation that an integration is available.
How to prepare your first agent with Sotiby
- Enter your business, your opening hours and your menu or catalogue.
- Choose the voice and describe your reception in plain language.
- Switch on the tools your appointments or orders need.
- Test several conversations in the browser preview.
- Publish the version you approved and point your phone line at it.
After the first calls, read the conversations in your workspace, find the requests that were handled badly and prepare a new version of your instructions. That is how the reception keeps pace with the business.
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